Membru din Nov '08

Limbile de lucru:
din engleză în română
română (monolingv)
din italiană în română

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July 2026
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Anca_Oprita
Helping global brands sound Romanian

Cluj-Napoca, Cluj, România
Ora locală: 21:24 EEST (GMT+3)

Limba maternă: română (Variants: Romania, Moldovan) Native in română
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Biografie

Transcreation specialist with 20+ years of experience adapting brand messaging from English and Italian into Romanian. 

I turn global campaign headlines into copy that resonates locally, preserving tone, cultural nuance, and emotional impact. 

Trusted by agencies working with brands like Nespresso, Hermès, Coca-Cola, Adidas, and Dyson across multichannel campaigns.

Alongside my creative work, I have fifteen years of market research translation experience for leading research agencies.


SKILLS

Transcreation | Marketing Localisation | Copy Adaptation | Brand Voice Development | MT Post-editing | Market Research Translation


CAT TOOLS

SDL Trados Studio | XTM | memoQ | Smartling | Wordbee

  

WORK EXPERIENCE

Freelance Transcreator & Marketing Translator (EN/IT > RO)

2008 – Present

  • Transcreate headlines, taglines, and campaign copy for global brands across FMCG, tech, beauty, automotive, retail, healthcare, and entertainment verticals
  • Deliver multiple creative adaptations per brief with back-translations and detailed rationale, enabling client teams to evaluate strategic fit
  • Adapt brand voice for digital ads, websites, social media, and integrated marketing campaigns across EN/IT > RO
  • Post-edit MT-generated marketing content for product-focused websites, improving fluency and brand alignment

Translator & PR Coordinator | Heifer Romania, branch of Heifer International

2002 – 2008

  • Translated organizational documents and reports for international communication
  • Wrote impact narratives for international donors and stakeholders


SELECTED CLIENTS BY INDUSTRY

FMCG — Nespresso, Starbucks, Coca-Cola, Sprite, Fanta, Pringles, Milka, Colgate, Duracell, Amstel, Ballantine’s, Whiskas, Sheba, Hill’s

Beauty & Luxury — Hermès, Azzaro, Sephora

Tech & Electronics — Samsung, Dyson, Beko, IQOS

Automotive — Honda, Ford, Opel, Renault

Retail & Fashion — Adidas, Puma, C&A, Zalando, Falk&Ross

Healthcare — Elevit, Supradyn, elmex

Entertainment & Media — BBC, SkyShowtime, Cartoon Network

Market Research — Kantar, TNS, Verian; European Commission (Eurobarometer)


EDUCATION

MA, Italian Culture and Civilization — Babes-Bolyai University, Cluj-Napoca

MA, Communication and Public Relations — National School of Political and Administrative Studies, Bucharest

BA, Italian and English language and literature — Babes-Bolyai University, Cluj-Napoca

This user has reported completing projects in the following job categories, language pairs, and fields.

Project History Summary
Total projects16
With client feedback3
Corroborated4
100% positive (3 entries)
positive3
neutral0
negative0

Job type
Translation14
Subtitling1
Editing/proofreading1
Language pairs
din engleză în română8
din italiană în română6
din română în engleză2
Specialty fields
Marketing/Cercetare de piaţă4
Publicitate/Relaţii cu publicul3
Media/Multimedia3
Automobile/Maşini şi camioane2
Cinema, Film, TV, Teatru2
Tipărire şi editare1
Cosmetice, Frumuseţe1
Other fields
Jocuri/Jocuri video/Jocuri de noroc/Cazino4
Finanţe (general)2
Resurse umane2
Ştiinţe sociale, Sociologie, Etică etc.1
Medical: Stomatologie1
Telecom(unicaţii)1
Poezie şi literatură1
Cuvinte cheie: Romanian, Transcreation, Marketing Translation, Advertising Translation, Campaign Localization, Brand Voice Adaptation, Market Research Translation, Survey Translation, Questionnaire Translation, Back-translation. See more.Romanian, Transcreation, Marketing Translation, Advertising Translation, Campaign Localization, Brand Voice Adaptation, Market Research Translation, Survey Translation, Questionnaire Translation, Back-translation, Cultural Adaptation, Content Localization, MT Post-editing, Trados Studio, XTM, memoQ, Smartling, Wordbee, EN–RO Translation, IT–RO Translation, Freelance Translator, Romeno, Trascreazione, Traduzione di Marketing, Ricerche di Mercato, Localizzazione di Campagne, Traduzione IT–RO. See less.


Ultima actualizare a profilului
May 12