Glossary entry (derived from question below)
engleză term or phrase:
buying behavior
română translation:
comportament de cumpărare
Added to glossary by
Radu DANAILA
Dec 15, 2021 00:54
2 yrs ago
14 viewers *
engleză term
buying behavior
GBK
din engleză în română
Marketing
Marketing/Cercetare de piaţă
Definition from
MBA Skool:
It is the sum total of the attitudes, preferences, beliefs and decisions regarding the consumers behavior when purchasing a product or service in a market.
Example sentences:
Complex buying behavior is encountered particularly when consumers are buying an expensive product. In this infrequent transaction, consumers are highly involved in the purchase decision. Consumers will research thoroughly before committing to invest. (clootrack)
Studying consumer behavior also helps marketers decide how to present their products in a way that generates a maximum impact on consumers. Understanding consumer buying behavior is the key secret to reaching and engaging your clients, and converting them to purchase from you. (omniconvert)
An example of dissonance-reducing buying behavior may be purchasing a waffle maker. In this case, a customer won’t think much about which model to use, chousing between a few brands available. (snovio)
Proposed translations
(română)
5 +2 | comportament de cumpărare | Radu DANAILA |
Change log
Nov 15, 2021 11:49: changed "Kudoz queue" from "In queue" to "Public"
Dec 15, 2021 00:54: changed "Stage" from "Preparation" to "Submission"
Dec 18, 2021 01:56: changed "Stage" from "Submission" to "Selection"
Dec 25, 2021 01:55:
Jan 14, 2022 01:55:
Feb 13, 2022 01:55:
Feb 13, 2022 05:54: changed "Stage" from "Selection" to "Completion"
Feb 13, 2022 18:18: Radu DANAILA Created KOG entry
Proposed translations
+2
8 ore
Selected
comportament de cumpărare
Definition from
Bazele generale ale marketingului:
Comportamentul de cumpărare al consumatorului, ca domeniu recent de cercetare al marketingului, se referă la comportamentul consumatorilor finali, care cumpără bunuri şi servicii pentru consum personal – persoane individuale şi gospodării - prin care îşi satisfac cerinţele curente sau îşi indică rolul în societate.
Example sentences:
Pentru activitatea de marketing prezintă interes faptul că unele grupuri: sunt formale, iar altele sunt informale, ceea ce influen ţează comportamentul de consum şi cumpărare. (http://www.managementmarketing.ro/)
Comportamentul de cumpărare și consum este influențat de: vârstă, sex, mărimea familiei, nivelul de instrucție, categoria socio-profesională, venitul, mediul de rezidență și tipul de habitat. (http://www.ssmar.ase.ro)
Intr-un studiu comportament de cumparare urmarim sa identificam elementele cheie care caracterizeaza procesul de cumparare. (https://www.studiu-de-piata.ro/)
4 KudoZ points awarded for this answer.
Something went wrong...