The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

Japanese to English Marketing / Market Research Translation Glossary

Japanese term		English translation
12直ﾓｼﾞｭｰﾙ（在庫）		Battery module comprising 12 series-connected cells (Inventory)
20年めの飛躍		The 20th Year Leap
加算和		total appraisal	Patricia Bowden
Entered by: Patricia Bowden
おかみさん		proprietress, landlady
ご愛顧		patronage	cinefil
Entered by: cinefil
売り場の演出		visual merchandising	JapanLegal
Entered by: JapanLegal
定性調査のリクルート枠		sampling frame of qualitative investigation
市調T		Market Research Team
一斉切り替え		substitution
幹部職		Executives
広報大使には...TV局のアナウンサーを任命		Appoint a TV newscaster a public relations representative
広告物		advertising material	David Gibney
Entered by: David Gibney
広告接触率		reach	Miho Ohashi
Entered by: Miho Ohashi
仕掛け		scheme
体感デモ		hands-on demonstration
メガネ一式		one frame plus a pair of lenses
ユニレベルだという内容		Unilevel
ルート販売		route sale	David Gibney
Entered by: David Gibney
ブランド冠称名称		brand naming
ブランド顧客の価格帯をステップアップ		Stretch brand customer's purchase to a higher segment
プレゼントパブリシティ		Promotional gift campaign	Miho Ohashi
Entered by: Miho Ohashi
ディール		deal	David Gibney
Entered by: David Gibney
ウォレットカード		wallet card
写真はイメージです		The photo is for illustrative purposes only	Shannon Morales
Entered by: Shannon Morales
全員営業		everyone is a salesperson
「下ぶれリスク」		downswing risk	seika
Entered by: seika
倉庫（ﾎﾝﾀﾞﾛｼﾞ）着		arrival at Honda Logistics warehouse
B-EN-G奥		Toyo Business Engineering Corporation: [Mr/Ms. Okuta???]
管轄店舗		affiliated outlet	David Gibney
Entered by: David Gibney
純広告		pure advertisement
総合推奨度		how likely are you to recommend this product?
総変動原価		overall price fluctuation
絶対死守件数		baseline, 'do-or-die' minimum target
物販商品		merchandise
特定保守製品		Designated Specific Products	seika
Entered by: seika
違和感の少ないとろみ剤		thickener that blends well with (the respective dish)	Miho Ohashi
Entered by: Miho Ohashi
落とし込みに対して温度差		Individual differences in understanding
訴求ポイント		selling points	Miho Ohashi
Entered by: Miho Ohashi
説明販売		demonstration sales
諸施策		various strategies/measures/plans	David Gibney
Entered by: David Gibney

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